About the venue:

Beacher's Madhouse is located in the library nightclub of the Roosevelt Hotel. The "secret" entrance is in the library where visitors and partygoers pass through movable bookcase door.

Beacher's is known for wild circus and burlesque theatrics, high class service, and revelry. The exclusive nightclub offers a hideaway for the wild and outrageous to shine on stage and under red lights. Expect to see the unexpected.

Beacher's Madhouse
Hollywood Roosevelt Hotel
7000 Hollywood Blvd
Los Angeles, CA 90028

Preparation for the Launch / Invitation gift boxes:

Prior to the launch I was hired to design a special invitation for the grand opening of the club. Fitting with the library theme of the Hollywood Roosevelt venue, we developed the concept of book with a secret compartment. The cut out section of the book would contain membership IDs, a CD disc, and a secret stash of Grey Goose and Red Bull. The first sectional pages feature a library checkout card (with signatures of notable figures who have check out the book), the history of Jeff Beacher and Beacher's Madhouse in Las Vegas, and what to look forward to at the grand opening.